Lutz is an experienced professional in sales, marketing and management consultancy, with a career spanning more than three decades in the finance and insurance sectors. During that time he has held key management positions, focusing on strengthening sales structures, refining marketing strategies and organising successful public relations initiatives tailored to insurers, family offices and insurance companies. Lutz has left a lasting mark on the industry with a number of significant successes. His career has been characterised by skilful management of sales growth, innovation in the introduction of pioneering financial products and the development of robust networks in the financial sector. These achievements are the result of Lutz’s visionary approach, which has consistently led companies to unprecedented growth and financial success. In addition to his impressive portfolio, Lutz is committed to continuous professional development and innovation. This unwavering commitment to evolution underlines his determination to continually reshape and revolutionise sales and marketing practices, cementing his position as a leader and innovator in the industry.